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Thinking of switching from Starter to Standard edition of AdWords? Take
a moment to compare the two. The Starter Edition offers extreme simplicity
for new users; the Standard Edition offers an easy interface with many more
features at no extra charge. Remember that once you graduate to the improved
features of Standard Edition, you can't switch back to the Starter Edition.
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Starter Edition |
Standard Edition |
Simplified sign-up process
Sign up with a minimized one-page form. |
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One product
Advertise a single product or business with one set of keywords and one or more ads. |
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Many products
Create campaigns for multiple products or businesses, each with many sets of keywords and ads. |
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Text ads only
Advertise your product with three powerful lines of text |
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Many ad formats
Use text or image ads, plus (in many areas) advanced formats like video, audio and print ads. |
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Basic reporting
See a one-page overview of the impressions, clicks, and costs for your ads.
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Advanced reporting
See a complete library of reports for all aspects of your account. Create
custom reports to analyze your costs and return on investment. |
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Basic targeting
Target customers in one specific region (like a single country). |
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Advanced targeting
Target customers in many locations at once. |
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Advanced cost control
Choose from many bidding options: keyword-specific bidding, content bidding,
ad position preference, and more. |
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Advanced planning tools
Boost your campaign performance with advanced features like conversion tracking, the AdWords traffic
estimator, and
helpful variations and statistics from the keyword tool. |
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Placement targeting
Place your ads on the specific websites that appeal to your customers.
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